Phil Bedford has been designing for the music and fashion industry for nearly 20 years through his studio, StudioPhilly. From sleeve art for artists such as Roy Ayers, Dub Pistols and Groove Armada to producing visuals for MTV EMAs.
"My aim was to showcase the beautiful form of the letter, accentuating both the positive and negative space (printed and unprinted) and to make a comment on the ink saving qualities of Ryman Eco. To achieve this I reversed the letter out of CMYK ink splats, making what isn’t there as important as what is. Am I happy with the end result? F#!?ing A."