Alex Parrott is an independent designer and founder of No One Right Answer.
"As a designer – and a print cartridge user – the letter ‘C’ has a single, and very significant meaning: cyan. From the outset, this colour became a 'must have' component for my composition. The dramatic crop of the lowercase ‘C’ focuses on the letterform’s beautiful terminal, visually creating a tsunami like wave representing the rising sea level and the increased risk of natural disasters caused by global warming. Inspired by Ryman Eco’s concept of ‘using less’, Rising ‘C’ Level is a simple yet striking graphic that aims to showcase the crafted detail of this new sustainable typeface."