Ash Reyksen is an independent London based conceptual designer / illustrator working in print, film and digital media.
"The ascenders of lower case 'd' reminded me of saplings. Young trees at the beginning of life. The Ryman Eco font is designed to use less ink and so lessen the impact on the environment. There seemed something really powerful about telling this story via the letter form itself. I chose a natural colour palette to reinforce the environmental aspect of the font."