Pam Gaillard is a freelance graphic designer who lives and works around East London.
"In the spirit of eco-friendliness embodied by the typeface I wanted to depict a living forest, wildlife and human symbiosis. The challenge was to depict a forest scene within the letter ‘h’. I discovered that the most successful solution was to distort the ‘h’ on a thirty-degree isometric plain so that the trees could stand upright. At first sight the viewer may only see a forest, but on further inspection they may notice bear, fox or other woodland inhabitants. This I hope will draw them in and encourage them to look closer and create their own narrative around the scene."