Yassa Khan is London based designer specialising in typographic aesthetic. He has worked with global brands like Adidas and Nike as well as smaller, environmental concerns like Wild Aid.
“S is about Sustainability. As a design community we have a responsibility to be aware of our environmental impact. The creative choices we make everyday have a positive and negative effect on the planet. My idea was about a harmonious relationship between nature and design. The graceful letter form takes on the characteristics of water and bursting through it is a healthy looking Salmon. My intention was to create an image bursting with optimism and vitality.”