Andy Lockley is a Creative Director at Grey London. He has created award-winning films, posters and interactive design for some of the world's most desirable brands from fashion to luxury electronics.
“The letter 'X' was a bit of a gift from a design point of view. Alongside the letter 'O', its the most symettrical of the letter forms in the Ryman Eco Alphabet. The cross also has strong semiotic acociations and is universaly recognised as a warning symbol. So that's how I decided to use it. I placed it over a printer cartridge and made it red to give it a sense of urgency and impact. The message is 'use Ryman Eco and cross one print cartridge off your annual usage'. I was pleased with the graphic simplicity of the poster and I also think that it demonstrates the potential of the font to work well with imagery. Despite being bold the channels in the letters never completely conceal the image beneath.”